I've always been amazed that marketers will spend hours planning a campaign, search for the best graphic designer they can afford, bring on an outstanding photographer, but then give the copywriting to an inexperienced summer intern.

Manufacturers around the world have adopted the idea of continuous improvement for more than 20 years now. That same philosophy applies to writing. If your blogging today is no more polished and professional than it was a year ago, then you're neglecting your craft.