3 ways Hootsuite makes social media management a breeze
Social media management is important to your overall marketing strategy. But as you add more and more platforms, you're likely to struggle with keeping tabs on it all.
This is especially true when you really begin to attract a sizeable number of followers. I've been asked many times, "How do you cut through all the chatter and find the stuff that you're really interested in?" That's a great question – one that I used to wrestle with quite a bit. But not any more.
Hootsuite Pro is a great way to manage your social media. By now, most of you know about Hootsuite, and many of you are probably using it yourself. But I've found several people that do not know of some of its basic features that really help you keep track of your social media efforts. Here are three that I use all the time in order to save time.
1. Use the keyword filter. Suppose you have a massive Home Feed coming to you from Twitter, but you're only interested in Tweets that have to do with marketing. You can filter all the other noise out of that channel and just get those marketing-related Tweets. Just click on the carat in the title bar of the stream, and then select Filter. This will open a box where you enter the term you want to filter for, and hit Enter. Voila! Everything disappears except the Tweets you want.
2. Use the search feature. To access this feature, just click Add Stream to whatever social media account you're working in. This opens a box that allows you to search by term, by up to three keywords or by list. In the example shown, I want to see Tweets having to do with HubSpot, inbound marketing or analytics. Now any Tweet that mentions one of those terms will channel into that search stream that we just created.
3. Search by list. You can follow this same procedure to limit your stream to a particular list that you set up in your Twitter account. In Twitter, it helps to put people into groups for easy reference. I have a group for authors and journalists, one for social media mavens, one for institutions and media, etc. It makes me feel organized.I believe that marketers are fundamentally like biologists. We like to categorize things and group things, but we're bad at Latin. (This is why all the soap is grouped together in the grocery story. Honest.)
You can choose one of your own lists, a list you subscribe to, or you can create a brand new one. Once you make your selection, that stream will now contain only the Tweets from the people in whatever list you chose.
I've been using Hootsuite for a number of years, but it was only when I became a Hootsuite Pro Solution Provider that I took a deeper dive into its features.
If you're ready for an easy-to-use social media management tool, you may want to take a closer look at Hootsuite Pro. You can sign up for a 30-day FREE TRIAL of HootSuite Pro here.
Of course, if you're using another tool to manage your social media, please let me know about it. What's working for you? Let me know in the comments box below!
How important is social media to Internet Marketing success?
How do you conduct keyword research?
What is a landing page, and why do I need them?
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